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PURPOSE FUELS
BRANDS
BRAND TRUST
CREATES ADVANTAGE
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Marketing and Communications
Reimagine, Reinvent, and stay Relevant
Brand Architecture/Positioning
Omni-Channel Marketing
Performance Measurement
Public Relations
Visual and Voice Identity
Digital and Social Media
Campaign Development
Consumer Research/Insights
Crisis Communications
Content and Creative
Influencer Marketing
C-Suite and Team Leader
Brand Strategy and Development
A brand is much more than its identity. Until the core essence of a company is understood in relation to its products/services, customers, competitors, employees, and the enterprise as a whole, all other strategic components of 'brand' have little meaning.
I help organizations define this unique value proposition through architecture and pyramid modeling that becomes the foundation for business strategy and marketing/communications impact.
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Marketing Insights and Knowledge
Gaining insights through data is critical for any organization to understand where they are, where they want to go, and how they get there.
I apply data-driven customer insights to strategy development and decisions. Whether using qualitative or quantitative metrics to measure the brand or CRM metrics to optimize the customer journey, performance measurement must start with clear alignment to goals and objectives across the organization.
Holistic Customer Journey
When making a brand choice, customers ‘journey' through various stages of consideration, where a relevant and consistent brand experience is expected.
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I lead organizations in determining the best marketing channels and operational strategies along that path. How does the customer enter, engage, or leave the brand and how should that experience ultimately lead to retention/loyalty? I serve as ‘the glue’ bringing disparate teams together to create these seamless engagements.
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Creative and Storytelling
Because consumers have a surplus of options today, they no longer choose brands based on the best value. Instead, they opt to do business with companies that they view as authentic, trustworthy, innovative, and that demonstrate an understanding and appreciation for their needs, reflect their values, and prioritize a greater purpose over profits.
I help organizations articulate their own unique brand expression and use it as a competitive advantage. I connect customers and brands through creative content and purposeful storytelling told through campaigns, video, web, PR, influencer, CRM initiatives and more.
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“Susan is a forward-thinking and strategic marketing executive that holds the vision and realizes all the details to make it happen.”
Editorial Director
“Susan advocates for keeping the consumer at the center of every business and marketing strategy, while bringing teams together.”
HR Director
“Susan understands the balancing act needed to protect the brand while also delivering ROI for the company.”
Agency Partner
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